H
old Assist:
Apple’s New
Tech to Never Wait
on Calls Again
Automatic call queue detection
Alerts you when a representative is available
Matches Google’s Android feature “Hold for Me”
Silent wait in background
You receive notification when agent picks up
Saves time & frustration
Processed on device (no recordings saved)
Designed with Apple’s privacy-first model
Coming in iOS 18
Beta available to developers now, full release expected fall 2025