What Is the “Stop Diarrhoea Campaign 2025”?
Launched jointly by state departments of health, education, and rural development, the campaign runs from June 16 to July 31, 2025. It includes:
- Door-to-door distribution of ORS packets & zinc
- Setting up ORS-zinc corners at clinics and Anganwadis
- Water tank cleaning and quality testing
- Hygiene awareness sessions in schools & communities
- Accelerated rotavirus vaccination efforts
This integrated approach comes after Andhra Pradesh saw a spike in child diarrhoeal cases during past monsoons—a preventable public health crisis without proper intervention timesofindia.indiatimes.com.
Highlights: Diarrhoea Campaign by the Numbers
| Initiative | Target Reach / Goal |
|---|---|
| Children Covered | 3.46 million (0–5 years) |
| Campaign Period | June 16 – July 31, 2025 |
| ORS Packets + Zinc Tablets | Distributed via ASHAs/ANMs daily |
| ORS-Zinc Corners | Installed at clinics, Anganwadis, village offices |
| Water Quality Measures | Tank cleaning + weekly tests |
| Vaccination | Rotavirus awareness & shots at community level |
| Hygiene/Handwashing Workshops | Conducted in schools and households |
Why It Matters
- High Burden of Childhood Diarrhoea
Diarrhoea remains a top cause of death among children under 5 in India, especially during monsoon. - Evidence-Backed Tools
ORS + zinc have saved millions worldwide when administered early. - Lifecycle Health Integration
Partnering with Anganwadis and rural councils ensures broad outreach – a model for India’s future public health campaigns. - Monsoon Connectivity
Rain increases disease spread; proactive health drives align with seasonal risks.
Lessons for Other States & Countries
- Gujarat, Maharashtra, Odisha, and Madhya Pradesh can replicate this model ahead of monsoon.
- Doorstep deliveries + public hygiene focus offer a low-cost, high-impact strategy.
- The Stop Diarrhoea Campaign aligns with WHO’s global diarrhoeal control efforts and India’s SDG goals for reducing under-5 mortality.
- This centralized initiative builds on our earlier coverage of Heatstroke advisory in northern India, reflecting how seasonal health challenges require broad public interventions.
What Parents Should Know
- Always keep ORS + zinc tablets handy during rainy months.
- Set up a first-aid kit at home with rehydration solutions and water sanitizer.
- Encourage handwashing, especially before eating and after toilet use.
- Ensure rotavirus vaccination is up to date.
- Seek medical help if high fever, blood in stool, or vomiting occurs.
Stop Diarrhoea Campaign in the Big Picture
- Showcases India’s evolving public health focus, combining vaccination, awareness, sanitation, and community health training.
- Demonstrates operational success in monsoonal regions, a blueprint for similar public health crises.
7 FAQs About the Stop Diarrhoea Campaign
- What is the primary goal?
Prevent dehydration and death among children under 5 during monsoon. - Who is responsible?
Andhra Pradesh’s health, education, women & child welfare, and rural development departments. - What’s the duration?
June 16 to July 31, 2025. - How to access ORS-zinc?
Through ANMs, ASHAs, local clinics, Anganwadis, and village offices. - Are adults included?
No—the campaign focuses on young children, the most vulnerable group. - Is rotavirus vaccination mandatory?
It’s government-recommended for children under one year. - Will the Diarrhoea campaign expand?
If successful, it will be replicated across India’s other vulnerable states.
✅ Campaign Step Checklist for Parents
- [ ] Have ORS + zinc tablets at home
- [ ] Teach children proper hand hygiene
- [ ] Schedule rotavirus vaccine on time
- [ ] Use clean drinking water—boil or filter
- [ ] Clean water tanks & utensils regularly
- [ ] Recognize signs of dehydration immediately
- [ ] Know where ORS-zinc corners are in your village/ward
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